About Mat

A modern brand and demand marketer

My career began as a copywriter in advertising, diving early into interactive (1996!). Ever since, I have been working across digital, social, content, public relations, and direct. I didn't have to learn to be innovative or integrated. I've always loved and believed in it all.

Agency experience has helped me as an in-market practitioner, and consulting has shaped my strategic and capability-building chops.

Some recent highlights:

CMO - Relaunched Prophet’s positioning as “The Uncommon Growth Company,” growing our database, opportunity revenue, forming industry partnerships, and building account-based marketing approaches.
Marketing & Sales Excellence global practice leader: 5 years
Digital Discipline global domain leader: 5 years
Launched new capabilities: Verbal (2018), Content Strategy (2018), Brand & Marketing Campaign Studio (2021)
Created original IP in Brand & Demand Marketing, Marketing Maturity, Digital Marketing Strategy, Marketing Organization, Content Strategy, Strategic Communications, Scenario Planning, and Launching Products
Leadership: Consistently top scores and a wide following across talent levels and client satisfaction
Expertise deep: Go-to leader for marketing strategy, digital marketing, content, advertising, communications, channels & writing
Proficiency broad: Brand strategy, brand communications, customer experience, media, PR, sales enablement, social media, marketing org design
Awards: Addy, Cannes Lions, Caples, Clio, MarCom, Muse, New York Festivals, RAD, Shorty, Stevies, Transform, WebAward, WPP Atticus, and recently The Consulting Report’s 2024 (#2) and 2025 Top Marketing & Sales Consultants (#1!)

A few things I value

Curiosity: What I have loved about growing up in—and with—digital has been the fuel that possibility gives you. There’s always something around the corner or a chance to be first at something. I want to unpack puzzles, I want to try new things.

Courage: You can’t be a creative director—or a writer or strategist—without a bit of guts. Sometimes my work was among the earliest in a category or the loudest in the room, but I’ve never had bad luck from trying to be bold. Plus, it’s a rush.

Craft: Talent can give you a head start, but execution through words, design, recording, or development separates the good from the gold. It takes extra sweat, and I find joy in building and honing skills.

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