An industry veteran and voice for marketing, content, advertising, digital marketing, and capability-building, Mat regularly shares opinions and new frameworks in business and marketing pubs. A few examples:

• So You Want to be CMO: Embrace Paradox (MediaPost, 2025)

• Brand and Demand: Marketing’s New Power Couple (AMA Magazine, 2022)

• Do More With Less: Six Smart Ways to Balance Brand and Demand to Drive Growth in Tough Times (MarketingProfs, 2024)

• Your About Page Deserves More Love (Marketing Insider, 2025)

• A Framework for a Creative Career (Forbes.com)

Some highlights from mentions or interviews with the press about careers.

• Mat Zucker Named CMO at Prophet (Little Black Book, 2026)

• Leading growth when the rules no longer apply (Roast Brief Interview, 2026)

• Top Consultant: Prophet’s Mat Zucker (2025)

• Highlights of the ANA Brand Masters Conference (Ad Podcast video, 2025)

• CMO Chats (Ortus Club) - Video interview about career

• Leading With Your Heart and Your Head (Broadridge Podcast, 2020)

• Website Offers How To Get Ahead in Advertising (The New York Times)