Starting as an English major, trained as a copywriter, Mat is a long-time writer of smart, serious, and surprising.

A few highlights:

• Author of Bronze Seeks Silver: Lessons from a Creative Career in Marketing. Stories, gossip, and wisdom from advertising in 1990s-2010s.

• Author/co-author of marketing industry thought leadership reports, including Brand and Demand Marketing: A Love Story, Altimeter’s Building a Unified Content Strategy, and unique About Us research.

• Contributor via op-eds in industry trades, including AdAge, Campaign, The Content Strategist, CMI, eContent, Forbes.com CMO Network, MediaPost, Brandingmag, others.

• Presenter and panelist on digital marketing and creativity, including ANA Brand Masters (2025), AMA Brand Smart (2017, 2020), AMA Richmond (2021), B2BMX (2018), EmergeAmericas (2019), Influencer Fraudnomics (2020)

• Recent interviews in Ortus Club’s CMO Chats, The Ad Podcast, Top Consultant

Writing portfolio here at Clippings.me